Content & Digital PR
Get talked about by the places that get quoted.
Editorial content and digital PR that builds the third party authority both search and AI assistants read before they recommend anyone.
The problem
Nobody vouches for you but you
If the only place making your case is your own website, both search engines and assistants have nothing to corroborate it with. Authority is not what you say about yourself. It is what everyone else says, in places that carry weight, and it is the slowest thing to build and the hardest for a competitor to take from you.
The actual deliverables.
Named work with an owner and a date against it, not a monthly allocation of hours you cannot inspect.
Editorial content programme
Genuinely useful pieces that stand up on their own and give other publications a reason to cite you.
Digital PR campaigns
Angles, data and outreach that earn coverage in publications your buyers and the models both take seriously.
Original research and data
Proprietary numbers worth reporting on, which is the most reliable way to earn citations at scale.
Expert positioning
Getting your principals quoted, published and named as the authority in your category.
Community and forum presence
The discussion sources assistants lean on heavily, approached properly rather than spammed.
Coverage tracking
What landed, what it earned, and whether it is showing up in the answers that matter.
Four stages, on repeat.
- 01
Find the angle
What you know, or can find out, that a publication in your category would genuinely want to run.
- 02
Build the asset
The research, piece or data set that gives the story something solid to stand on.
- 03
Earn the placement
Targeted outreach to the outlets and communities that carry weight with both your buyers and the models.
- 04
Compound it
Each placement feeds the next, and every one adds to the body of material that gets read when someone asks about your category.